When you have a business, whether it is fitting double-glazed windows or helping with pet insurance, the core thing you need to grow is customers.
As obvious as that sounds, in 2023, the way to attract new people to your business, even if you have set up in a mall, is online. Most people use their smartphones or laptops to search for services that are near to them, and so, if you don’t have a website showcasing what it is that you can offer, you might as well be invisible!
The process of using the internet to attract new patients is known as digital marketing, and it offers all of the benefits of the old-fashioned flyers promoting your business without the fortune spent on designing the flyers or the waste afterward!
So, whether you are looking to grow your business in 2023 or to start it up, what are some of the best digital marketing ideas to help you get started? Here are some good ones to look into!
- Original Content Marketing
Have you ever heard the phrase content is king?
Well, when it comes to digital media companies in Los Angeles to help you build your digital marketing footprint, you will notice that all of them talk about content marketing as a starting point.
Content marketing is simply having original and informative content on your website. For example, if you are a dental surgeon, the kind of content that you will have on your webpage will usually be in relation to the services that your dental surgery can offer, as well as talking about dental techniques in general.
Of course, content marketing isn’t limited to your website alone. Another way to try and grow your business is to launch a social media page, which is another space where you can put information about your services, as well as link blog posts. If you are looking to advertise on Facebook or Instagram, then your content marketing would also like to be photographic or videos. Going back to the idea of advertising a dental surgery for a minute, these photos can be of before, and after photos of work your team has completed on patients, like dental veneers. Also, the videos are a great place to showcase your team, talking about the different areas of dental care that they specialize in, such as using Invisalign aligners or whitening.
The overall goal of content marketing for any business is to promote your brand in a subtle way, talking about how your company or business is the best as what you can offer, usually with a call to action at the end of each article or video. What’s a call to action? Usually, something as simple as ‘call our team to find out more.’
- Influencer Marketing
You may have noticed that many brands have been pairing up with online influencers, with mixed success, to say the least! If you watch YouTube and the sponsor of the video is spoken about, this is a kind of influencer marketing. However, there are other ways to take it forward.
Aim to look for an influencer that holds the same belief(s) as your company and who is, in some way, linked to your brand. For instance, if you are a therapist trying to set up a private practice, contacting a YouTube or TikTok influencer who talks about mental health is a great way to start.
The idea here is to use the credibility of the influencer to promote your brand and push sales up. Just be sure to do your R&D here, as this can easily go wrong.
- Video Marketing
This was brushed on earlier, but video marketing is another great way to showcase your business online.
Videos and photos are 2 of the most commonly shared or consumed media online, providing all businesses with the opportunity to get behind the camera and come up with a unique advertising idea.
Going back to the idea from earlier about a dental surgery wanting to showcase dental veneers, a TikTok video could showcase how they are fitted, why they are fitted, as well as circumstances that could make someone unsuitable for them. You could have a video exploring a Q&A segment about veneers, as well as a segment showcasing how to look after them.
- SEO or Search Engine Optimization
Ever heard of SEO?
It is a very popular and successful kind of digital marketing that almost every company is trying to pull off. Why? Because when someone types a search term into Google or another search engine, they want their business to be on the first page.
SEO helps with this by ensuring that the business webpage loads quickly, as well as making sure that it is mobile optimized. You should also make sure that the aforementioned blog pieces are informative and unique (plagiarism free), as well as ensure that the webpage itself is laid out in a logical fashion for both the website users and the search bots.
SEO needs to be updated and tweaked regularly to be effective, so for many businesses, it is best to hire a marketing team to oversee this component.
- Social Media Advertising
Going back to social media, platforms like Instagram, Facebook, TikTok, and even Twitter can offer your company a space to advertise your services, usually via PPC or pay-per-click options.
This can help to boost awareness of your website and your business, and, of course, it can help to generate organic leads to your business’s website. Best of all, you can choose who these adverts reach to make sure that the people who see them are relevant to your business. Back to dental surgery, you could, via social media marketing, use a webpage on Facebook for people with dentures to advertise dental implants or to advertise dental adhesives. Or, if you are a dog walker, you could use a social media platform to advertise yourself on dog lover pages, which can be targeted to be within your area.
For many businesses, PPC advertising is a great way to raise awareness of your services, which then leads to SEO and organic searches, thus covering all areas of marketing.