As we have already pointed out, there is no point in having a superscript and investing in the best camera of all if people cannot see what happens in the scenes of your video, either due to lack of light or too much of it. Therefore, investing in good lighting is essential. And not just for aesthetic and visual reasons but also for points such as content understanding, audience retention, and authority.
Poorly lit video content, mainly if it uses elements within the scene itself or has an actor speaking, can be much more challenging to understand and jeopardize your communication strategy. One of the significant advantages that videos bring is the fusion between audio and vision, and if you don’t value these two points, you’re making content the wrong way. And if you are now also worried about the audio quality of your materials, you can read this article here to learn how to record audio with professional quality.
Furthermore, videos with wrong lighting are more difficult and boring to watch as they require more visual effort and concentration. Therefore, you could lose a large part of your audience at the beginning of the video – that is, if they start watching it – and this will significantly compromise content retention rates and, consequently, the effectiveness of your strategy, rates conversion, etc.
Finally, posting a video without the right lighting is ugly. It shows the producer’s lack of care for the content and conveys the feeling of inexperience and lack of credibility. And you don’t want that, do you? But do not worry! Just keep reading to understand exactly how to ensure professional video lighting or visit website.
External Light X Internal Light.
Before starting, let’s go through a point that can be very important, especially if you are starting to produce content now and don’t understand much about lighting for video which are one of the Ways of Using Video Production to Get More Leads. This tip is about external and internal light.
Being able to count on external lighting, from the sun, in your videos is a privilege that few people can guarantee. Therefore, you will almost always need internal lighting to get a good video result. External light, although natural and quite beautiful, can be very difficult to work with, as it does not offer much control to the person filming the scene and can suffer sudden fluctuations depending on the position of the sun, number of clouds on the day, time of day, etc. Therefore, it is not recommended that you rely on this lighting. After all, it can give you a lot of work at the time of final editing and end up disturbing your shooting plans, in case you are in a rainy period, for example, which offers little light.
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Internal lighting, although completely artificial, can be easily controlled with the right equipment and offer greater guarantees in terms of uniformity and quality. With it, you don’t risk the sun entering a cloud at H-hour or a large amount of unexpected light leaving the scene “blown” or too bright. You prepare everything in advance and don’t have to worry about fluctuations. This is great, especially if you don’t want to make many light adjustments in the final edit. And it is this type of light that we will talk about here in this article.
But before continuing, it’s worth pointing out something significant regarding these types of light: try not to mix the two if you don’t have much experience or money to invest in the right equipment.
The cameras, in addition to capturing the intensity of light in the scene, also capture its temperature, and, as you can imagine, external lighting has a different temperature from internal lighting. This difference can cause bad effects on the scene, leave it without uniformity, and require a boring job of correction and uniformity when editing the material.