Marketing is very important in every field today. Before the appearance of the internet, there are various types of marketing strategies to promote brands, products, businesses, or companies. But the appearance of the internet changes the total marketing scenario and makes it fast process. The internet appears with new methods or marketing such as e-marketing or internet marketing because social media marketing is known to be popular, affiliate marketing etc.
Internet Marketing forwards advertising and marketing products with the help of an internet platform. Social media marketing other types of marketing with the help of social networking sites and affiliate marketing more marketing with blog help, press release articles etc.
SMM (social media marketing) generally includes content promotions made by content makers through social media to get good traffic through social media sites. SMM sends the right message to the right people through a social forum so that people from various niches can find, participate and have brave conversations.
Some of the main features of social media marketing are:
– This is the fastest processing virus process
– Helps exchanging content and increases conversations among people
– Effective hard and cheap processes
SMM helps the brand build its reputation and is therefore always preferred for brand development purposes. SMM especially includes
– Social networking sites
– Affiliate marketing
– SMS marketing
– Buzz Marketing.
All the terms mentioned above play a key role and are part of SMM. Now, we will discuss their role in detail.
Social Networking Site
These sites do not require an introduction because they are popular among all ages. Well to talk about these sites, this is a site that helps people socialize, share images, videos, and keep in touch with the close and loved ones. At present these sites are not only used to socialize alone because they help market various products, businesses and services. This acts as part of SMM because it helps people interact well. These sites have the capacity to connect different people and match their interests. Some popular social networking sites are Twitter, Facebook, LinkedIn, MySpace, Google+ etc.
A very rare term that plays a major role under SMM. Affiliate marketing is a narrower part of internet marketing. This proved to be one of the most effective marketing processes. In this marketing an external webmaster provides affiliates for the work they do. This work basically includes marketing services or certain products through blogs, articles, press releases and forums. This is indeed a very good system and helps people forward their work from home. With so many article directories and website marketing blogs gain good popularity and response from people.
SMS marketing is under cellular marketing. As we recognize the communication has received different recognition after the appearance of cellphones, we see people use it for every other job. With the help of simple SMS, a company can send messages to customers. SMS plays a key role in a cellular messaging campaign because it reduces effort and provides the right message in the most effective way. Also SMS marketing gets a good response because 90% of people read messages as soon as they accept it. This shows that there is a high response rate in this method.
Buzz marketing or buzz as referred to a kind of marketing related to affiliate marketing. This is a kind of marketing when someone talks with other people about certain products or services. Now the day we see marketing buzz makes their place on social networking sites too because we can see it can happen on Facebook. Gmail also gives users access to Buzz.