If you are a brand trying to navigate your way through the digital age, it would be wise to delve into how your social media marketing is running and how it can be improved in order to boost your business. A presence on social media actually drives more aspects of your business than you think; including sales, marketing, customer service and online sales. Appointing a global social agency will ensure that each of these aspects are operating at their full potential to drive sales, grow your reach and increase your exposure on a number of platforms.
Here are some top social marketing tips to boost your business.
Define your goals and objectives
Setting out both your marketing strategy goals and general business goals will ensure that you have something to work towards and will give you something to measure the success of your marketing efforts against. These goals could possibly look like this;
- Increasing web traffic from social media by 25% in the next 6 months
- Gaining 100 new followers from the next campaign
Top Tip: Business goals should be SMART goals (specific, measurable, attainable, relevant and timely).
Decide which platforms are right for you
Understanding where your target audience spends most of their time online is key to social media marketing. Don’t be presumptuous and decide for yourself which platforms to operate on. Do your research and you might be pleasantly surprised. For example, if you are marketing to Gen Z, don’t dismiss Facebook just because you think there will be more of them on TikTok. Looking at statistics will tell you that nearly a quarter of Facebook’s users are between 18 and 24.
Top Tip: Use different platforms to reach different business goals. For example, you could generate leads on Instagram, but use Twitter for customer service.
Know and expand your audience
Start by compiling data on your current customers. From here you can use social media analytics to discover who is buying your products and who is engaging with you online. Once you have conducted this in-depth research you will be able to create a buyer persona that will aid you in carrying out future campaigns. From here on you will have the data to micro-target your audience which will aid expansion.
Keep on top of social trends
This is not to say that you should hop on every trend there is, but instead, stay in the loop so that you are aware of what your audience are searching for as soon as they log into their socials. Remember, what worked last year, might not work today! Social listening is an effective tool that will help you create appropriate content that will resonate over time.
Use scheduling to free up more time for engagement
Creating a social calendar will ensure that you put enough time aside to conduct the necessary activities to increase engagement; such as post creation and organic interaction with potential influencers. Making time for just this will ensure that you are focusing on what you are creating rather than multitasking half-heartedly.
Track and refine your performance
While executing your social media marketing strategy, it is important to keep track of what works and what doesn’t. This will then let you fine-tune your strategy to improve results. Over time, you will begin to learn what works best for your business. Once you know this, begin testing different strategies and comparing their success against your original plan.
The beauty of social media marketing is that it is not a ‘one size fits all’ method. No matter how small your business is, each strategy will be tailored to your needs and your budget.