Social media is a must for any company wanting to boost its brand awareness, online engagement, web traffic, and sales. Even if you are currently using the likes of Facebook, Instagram, and TikTok to grow your brand, you might be using the platforms wrong, which may prevent your company from reaching its potential online.
To grow your customer base, recognition, and annual sales, you must introduce the most effective tactics to grow your company and transform its revenue. Learn about the best ways to market your business on social media.
Promote Your Brand via Influencer Marketing
Influencer marketing is one of the best ways to boost engagement with your brand. Partnering with social media influencers will make it easier than ever to reach your target market and encourage them to engage with your business and buy its products or services. As influencers are real people who have lifestyles or talents people aspire to, their followers are more likely to trust their recommendations and consider a product or service they use.
Partner with a global influencer agency to secure the best social media personalities to suit your brand’s image and goals. The right influencer marketing strategy could catapult your brand and help it on its way to becoming an industry leader.
Demand Attention with Visual Content
Visual content and social media go together like peanut butter and jelly. Transform your brand’s online engagement by posting videos and images that demand users’ attention. Set time aside to create compelling videos that tell a story or convey your brand’s personality and values. A professional, well-crafted video or photo could stop people in their tracks when scrolling, increasing their likelihood of engaging with the post, visiting your website, and becoming a customer.
Never Shy Away from Live Streaming
Many brands shy away from live streaming, as they might fear a mistake could impact their image and reputation. Yet, it is a powerful way to increase your company’s organic reach on Instagram, Facebook, and more.
During a live stream, your many followers might become curious about its content and tune in, helping you reach a large audience at a quick rate. Also, it will humanize the business by providing insight into the company’s operations and culture. It’s a smart way to increase online engagement and build trust in your brand.
Aim to Provide Value
A self-serving approach to social media is a mistake. It will force people to scroll past your posts or unfollow the brand. The more useful your content is to your followers, the more likely they will stop on your posts, share the content, and buy a product or service.
Make it your mission to educate your target audience, make them laugh, or provide information that will benefit their lives. It will ensure they continue to follow your company and may even encourage them to spread the content with their followers.
Run Compelling Contests
Contests are one of the most effective ways to reach a larger audience, increase brand awareness, and promote your company’s products or services. It will require you to give away one or more items for free, but you could be rewarded with a larger following, increased web traffic, and significant sales.
Bear in mind, a compelling contest doesn’t mean it is guaranteed to be a success online. If you want followers to engage with the post, share it, and enter the contest, you must publish the post on the right platform at the best time and write copy that commands attention.
Invest in Social Media Ads
Paid social media is just as powerful as organic posts, if not more so. The beauty of Instagram and Facebook ads is that they allow you to publish posts that target your specific demographic. When creating a paid ad, you can specify the group(s) of people you want to reach based on their age range, interests, and online behaviors.
Also, you can determine where the ads will appear on the platforms, such as reels, feeds, stories, search results, Facebook Messenger, or Facebook Marketplace. Paid ads are a smart option for brands with specific engagement goals, such as promoting a product launch, growing mailing list subscribers, or increasing brand recognition.
Schedule Engaging Content
Every post you publish should count, as it should aim to push your business one step closer to its goals. If your marketing team quickly publishes a post to fill a space in the calendar, it will likely be lower quality and may struggle to engage your followers and target audience.
Instead, you must introduce a social media schedule and strive to fill it with engaging, valuable content that will grab users’ attention. Also, publish a mix of content to keep each profile fresh, such as:
- High-quality images
- Interesting videos
- Helpful or entertaining blog posts
- Educational infographics
Also, you could increase your reach and engagement by including content links, hashtags, and tags in the post.
Embrace Social Commerce
As social media platforms have evolved, so have the opportunities for businesses to promote and sell their products. If you haven’t introduced social commerce into your company yet, there is no time like the present to do so. It simplifies the buying journey while helping to convert more users into customers.
A social media shop will make it easier than ever for your target demographic to find your products online and quickly make a purchase. Also, you could create shoppable tags that feature a product catalog and a Shop Now button on an Instagram post. All a user would need to do is click the tag to travel to the product page to place an order.
Learn from Analytics
The best marketers in the world can make a mistake on a campaign, and they might not even realize it without reviewing data. If your company isn’t reviewing social media analytics to track the progress of each post, it must right this wrong immediately.
Of course, there is more to social media marketing than securing followers and generating likes. However, if people aren’t commenting on your company’s posts, clicking links, or sharing content, it’s a sign your business is failing to engage its audience.
Encourage users to engage and spread the word about your brand by routinely reviewing social media analytics to identify the posts and tactics that are working well, need improvement, or are best avoided. The data can prevent your team from repeating the same online mistakes and may encourage them to think more outside the box to boost engagement.
Also, social media analytics may indicate that your business is wasting time, money, and energy on a specific platform. As a result, the team could redistribute their efforts to another social media site that may provide a greater return on investment.
Conclusion
As more than 4.26 billion people across the world use social media, your business must establish a presence on the likes of Instagram, Facebook, TikTok, and Twitter to grow its customer base. However, there is more to social media marketing than promoting your products and services online.
For your company to generate many followers and, in turn, customers, it must strive to provide its target audience with valuable online experiences, simplified shopping options, and compelling content.
Also, it shouldn’t be afraid to invest in tactics that are proven to provide brands with a superb return on investment, such as influencer marketing, paid ads, and contests. You might be surprised by the difference they make to your social media following, brand recognition, and annual sales.
