There are more than 3 billion people with social media accounts throughout the world. With a large number, it is not possible to ignore the role played by social media in our lives. If you run a business today and your company isn’t on social media, you have to get it immediately.
Still not convincing? Read on, and we will show you the biggest benefit of social media marketing.
1. Improve brand recognition
If nothing else, the benefits of social media marketing allow you to get your company name out there. Because your brand becomes more recognizable and more popular, it will be seen more reliable and will stick to the minds of people for a longer period of time.
By using a tool such as Tagar, you can ensure that your posts will be filtered into the same-minded schedule and news feed. This can help you achieve a more specific demographic just by using the right keywords.
On Twitter, you can see the trend bar to see what people talk about. This tells you what is popular now and you can use this trend tag to reach more people. By present on several networks (you must be on Twitter, Facebook and Instagram at least), even apathetic social media users will begin to recognize your brand.
All companies can benefit from increased brand recognition on social media. Whether you are a global corporate juggernaut like Coca-Cola or this trusted company operating from Palm Harbor, FL, social media can be a gift for your business.
2. More opportunities for conversion
In its essence, the point of all marketing is conversion. Conversion is when someone who is exposed to your marketing message does the desired action, usually makes a purchase.
And each post created by your social media team is an opportunity for customers to convert. Social media makes it very easy for users to react to posts. With just a finger beat or clicking the button, the user can like it, comment, or reset your message. With each reaction a new opportunity appears for someone to visit your site which only increases your chances of conversion.
Obviously, not every reaction will lead to conversion. But when you collect a positive reaction, you set yourself up for the possibility of a conversion hanging later on the line.
Social media also increases your conversion opportunities because they have the opportunity to humanize your company. Unlike other forms of marketing, social media marketing allows businesses to directly interact with customers and also make posts as ordinary people.
Customers are more often than not responding positively this. Tweet and post the most popular companies and viruses tend to not sound very companies at all.
3. Lower marketing costs
According to recent surveys, more than 84% of social marketers found that they experienced increased traffic when they entered a slight six-hour effort per week. It’s less than an hour per day. These statistics talk to the power of good social media strategies and emphasize the old saying – smart work, not difficult.
By entering only one hour per day, you can experience some, if it’s not dramatic, increase your traffic. Start small and see what happens and doesn’t work when you hone your social voice.
4. Target specific demographics with Facebook ads
Facebook ad is one of the longest content on the internet today. The beauty of Facebook ads is that you have the option to filter who will see your ad based on information such as interest, age, relationship status, and more.
Plus, when you use Facebook Pixel, you can track all users who come to your site through your Facebook ad. This, in turn, allows you to make special advertising campaigns specifically targeted to those who have visited your site.
5. More personal customer experience
At present, people like to get notifications on their social media accounts. When someone reacts positively with your social media post, consider giving.